Insights
Practical thinking on websites, design and digital strategy — written for business owners, not developers.
Process
14 August 2026
2 min read
The smoothest website projects start before any design work. A little preparation saves weeks of back-and-forth and gets you a better result.
By Patrick Nexa
Design
24 July 2026
A website that quietly underperforms is more expensive than no website at all. These are the warning signs we look for first.
Performance
3 July 2026
Visitors decide within seconds whether to stay. Speed is not a technical vanity metric — it is a business advantage you can engineer deliberately.
Business
12 June 2026
Social media is a powerful channel, but it is rented land. Here is why a dedicated website is still the foundation of a serious business online.
19 May 2026
Most first visits happen on a phone. Here is how to make sure yours is designed for that, not merely tolerated by it.
5 May 2026
There are only three real causes: no traffic, the wrong traffic, or a page that does not convert. Here is how to tell them apart.
Technology
21 April 2026
Where a website ends and a web application begins, and how to work out which one your business actually needs.
7 April 2026
Realistic speed targets, the usual causes of slow pages, and the fixes that actually move the needle.
24 March 2026
Professional design is mostly discipline: hierarchy, spacing, restraint and consistency. Here is what that means in practice.
10 March 2026
What to ask before you hire, what a professional should always provide, and how to spot the warning signs early.
25 February 2026
The mechanisms by which a website actually produces enquiries, and how to tell whether yours is doing its job.
11 February 2026
A checklist of the pages, content and technical fundamentals that separate a professional business website from a placeholder.
28 January 2026
The practical signals that a website has stopped working, how often a redesign is genuinely needed, and what to fix first.
14 January 2026
3 min read
What you actually pay for when you commission a website, what moves the price up or down, and how to budget sensibly as a small business.
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